Product Sound Design

Current  interactive  products,  services,  and  environments  are  appraised  by  their  sensory  attributes,  in addition to their form and function. Sound is an important factor in these multisensory product appraisals. Denmark is a leading country in perceptual sound evaluation; yet integrating this expertise into the design and  development  of  interactive  products,  which  are  fit  for  real world, yet  constitute  a  strong  brand  identity, remains a challenge. We address this challenge by novel application of research and practices of two partners (AAU­‐CPH and Audiowise, respectively) within the core R&D and production process of the third one (Jabra). Identifying the importance of the sound in interaction, products, and brand identity, we propose  to  focus  on  the  mid-level,  for  the  development  of  innovative  interactive  products,  with  a  top-­down link from sonic brand identity, and bottom-up link from the design and evaluation of multisensory interaction. Our approach has clear application scenarios in, e.g., extended wireless headsets, car audio appliances,  and  portable  entertainment  devices;  all  realizable  with  the  expertise  of  the  partners.

The  prototypes  developed  during  the  project  life  span,  and  the  IPR  and  scientific  dissemination  will  be  the impact measures of the PSD project. A phase two project will follow with usability and user experience evaluation.

Project participants:
Jabra
Audiowise

For more information, contact Project Leader:
Assistant Professor Cumhur Erkut
Aalborg University - Copenhagen, Department of Architecture, Design and Media Technology
cer@create.aau.dk